Aiming to translate the company´s virtual world into a physical space, the project seeks to create a balance between the digital era, efficiency, well-being of employees. The project consisted in the creation of one of the leading companies in retail software new main office, situated in São Paulo, which allocate 1,200 of the 5,000 employees in Brazil in 6,000m2 at the Birman 21 building. The architectural concept was born of an abstract deconstruction of the logo of the company, which was recently remodeled due to the current innovative will of the brand. The analysis of the logo emphasized both Cartesian (such as precision and solidity-two axes of physical support), and organic approaches, evoking freedom and creativity (colour and peripheral geometry). We applied all these characteristics in the conception of the project.
Part of space IS the logo … this generates a spatial dynamic consisting of organic curved elements distributed around an internal path, an urban sidewalk, a walk that connects in a harmonious way all the spaces of the company: show-room, staff area , collaborative spaces, war room, confluence points, directors’ rooms, training rooms.