To successfully unite employees across brands and departments under a single branded-office environment that delivers on the company’s core values – quality, innovation, value and performance – the client acquired and moved into a 230,000-square-foot corporate headquarters that it calls its new home. The client’s vision for the space was to create an office environment where employees and clients alike are empowered to color outside the lines. The design firm worked closely with the client particularly during the visioning phase to acquire a deep understanding of the brand and how to genuinely express the character of the client and Kilz in the new environment. In designing the new headquarters, the project team was uniquely tasked with “keeping it in the family” by incorporating products from several Masco Corporation companies in the new building. KraftMaid – typically a residential product – was used for cabinetry throughout the building. Altering these products for commercial use was a great undertaking for the firm, as the cabinets had to be retrofitted to fit each space. The firm instructed KraftMaid on how to modify the cabinets to meet ADA requirements, and in return, KraftMaid provided custom configurations. Customization resulted in a variety of wood species featured throughout the office space and in one-of-a-kind cabinetry. Another challenge was making sense of the 127,000-square-foot floorplate of the second floor and coordinating the 184 paint colors used in the new building with the vibrant carpet and existing furniture. There are not many buildings in Orange County that have this large of a floorplate and an openness to exploiting color.
The client was truly a unique project because it unleashed the designer’s creativity through boundless use of color and a devotion to bring the edgy brand to life. Drawing inspiration from the Behr and Kilz brand history, the office features two historic roads – Pacific Coast Highway and Route 66 – symbolizing the client’s California roots and Kilz’s origin in St. Louis, Missouri. The routes serve as a gateway to unite employees across brands and departments and reminds them of the company’s authentic past as they continue to move the company forward by building and delivering best-in-class products. The client’s new work space successfully unites five buildings of employees across brands and departments under a single branded-office environment. The new space features myriad urban spaces equipped with state-of-the-art business technology. Spaces include formal meeting, training and war rooms; ad-hoc workstations; data and innovation areas; and the Den, an indoor-outdoor space featuring a large patio with tiered seating. A hallmark of the new space is a 30,000-square-foot, state-of-the-art research and development laboratory featuring unique graphics, art and access to natural light. Through the firm’s creative vision the project team delivered an innovative space that seamlessly reflects the rich history and culture of the client and Kilz, supports the company’s growth and inspires existing and new talent.