The offices are located in the Sarona Tower in the bustling heart of Tel Aviv and span 1800 square meters. The inspiration for the design of the offices was Tel Aviv, the White City, with clean and simple geometry that characterizes the city’s architectural lines. White city – white canvas – The white city as a backdrop to the colorfulness and vibrant atmosphere of the city. The colorful elements that inspired the project were the city’s entertainment places and markets, as well as its unique street art. In accordance with the concept, the palette and materials of the project were based on extensive white surfaces and elegant and delicate materials that provide a platform for colorful elements and art throughout the office.
The floorplan was divided into 3 work pods, surrounded by conference rooms of various sizes. Each conference room was given a different color according to the client’s palette. For the flooring of the open space area, we wanted a carpet with a quiet monochromatic look, yet it needed to work with the artistic concept. For this purpose, we chose the Dye Lab carpet, in a quiet but present color. The changing textures and the water color look give a sense of artistic space that inspires creativity and innovation. For the conference rooms, whose walls were painted in bold tones, we looked for a carpet of neutral shade, but with a dominant texture. For this purpose, we chose the Discovery tile from the “off the grid” collection. The bar area was inspired by Tel Aviv bars, with an impressive frame element that climbs from the wall to the ceiling, and suspended lighting fixtures designed by an Israeli artist. Nearby is a graffiti drawing by a local graffiti artist. The DROP STOP was inspired by Tel Aviv kiosks, with seating on the counter, and adjacent snack bar and waiting areas and collaboration. The game and music room is decorated by a colorful graphic design, inspired by the graffiti of the southern part of the city. The black ceiling gives the place a night club atmosphere, contrasting with the white ceilings in the entire project.